Author Archives

  • What is Content Marketing?

    Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. It is not about advertising campaigns or short- and mid-term marketing strategies. It’s not the same as using content in a systematic way for search engine marketing, […]

  • Why is software testing required?

    A good testing program is a tool for both the agency and the supplier; it typically identifies the end of the “development” phase of the project, establishes the criteria for project acceptance, and establishes the start of the warranty period. Testing is the measurement of software quality. We measure how closely we have achieved quality […]

  • What is Network Management?

    Network Management in general is a set of activities where a variety of tools, applications, and devices are utilized by IT personnel to monitor and maintain information technology networks. Network management refers to the broad subject of managing computer networks. Network management is a broad range of functions including activities, methods, procedures and the use […]

  • Definition of Software development process

    The software development process is a set of steps that a software program goes through when developed. Sometimes referred to as the software lifecycle, this process may be used for the implementation of a single application or a far-reaching ERP system. The life cycle defines a methodology for improving the quality of software and the […]

  • M-Commerce – Introduction

    M-commerce is a term that is describe the growing practice of conducting financial and promotional activities with the use of a wireless electronic devices such as handheld computers, mobile phones or laptops to conduct commercial transactions online. These wireless devices interact with computer networks that have the capability to conduct online merchandise purchases. Mobile commerce […]

  • What Is the Definition of Landing Pages?

    A landing page is a web page to which people are directed from some off-site source, such as an online advertisement or email. This is a term that is commonly used in online marketing and it refers to single web page which appears as a response when you click on an advertisement. The landing page […]

  • What is meant by software testing?

    Software testing is the process of evaluation a software item to detect differences between given input and expected output. This activity results in the actual, expected and difference between their results. The defects are identified, isolated, and subjected for rectification and finally make sure that all the defects are rectified, in order to ensure that […]

  • Business Process Outsourcing Definition

    A method of subcontracting various business-related operations to a third party. Usually, BPO is implemented as a cost-saving measure for tasks that a company requires but does not depend upon to maintain their position in the marketplace. BPO services include payroll, human resources (HR), accounting and customer/call center relations. For instance, an insurance company might […]

  • What is Business Analytics?

    Business analytics (BA) is the practice of data visualization, such as data mining, pattern matching and methodical exploration of an organization’s data with emphasis on statistical analysis. Business analytics is used by companies committed to data-driven decision making. Business analytics is used to combination of skills, technologies, applications, evaluate organization-wide operations, and can be implemented […]

  • Definition of Pay Per Click Advertising?

    PPC is a type of sponsored online advertising that is used on a wide range of websites. Search engines like Google and Bing allow businesses and individuals to buy listings in their search results. Most of the vendors, largest being Google and Yahoo, do not charge you until the visitor actually clicks to your site. […]