Business Analytics


Enterprises today need insights into markets, customers and their own internal processes, faster than their competitors to capitalize on opportunities and to deliver sustainable business performance. To do this, businesses need to go beyond the customary approaches to data and its management. For quick decisions, they must learn to cope with the high volume and velocity of real-time structured and unstructured data in different formats. Leading Industry analysts have suggested that those who do this will outperform competition by 20% in every financial metric.

More and more business leaders are looking at Analytics and Information Management Technologies as critical enablers to outperform. CBL leverages its KPI backwards approach, deep industry expertise and experience in handling complex analytics and information management engagements, to deliver differentiation at the front and standardization at the core. CBL solutions bring together the combined expertise of process, analytics and data to orchestrate business insights to assist our customers Do Business Better.


Information, insights and foresights have tremendous implication in every aspect of business. Organizations that are leveraging analytics to differentiate themselves at the front with standardization at the core are able to create sustainable competitive advantage. Analytics is enabling organizations to predict customer behavior, meet their needs and cement long-term customer relationships. Leading analysts have suggested that those who embrace analytics will outperform competition by 20% in every financial metric.

To build a truly significant competitive advantage, the approach to Business Analytics needs to be three pronged – draw insights from past data, respond in real time to current business needs and use predictive analytics to stay ahead of the curve.

With proven delivery methodologies, our services help customers:

  1. Drive growth through
  2. Deeper customer insights
  3. Product / service innovation
  4. Enhance cost management through
  5. Optimized operations
  6. Better financial performance analysis

CBL offers industry specific analytics solutions and services across verticals like Financial Services, Retail/ CPG/ Transportation, Manufacturing & High Tech, Media & Telecom, Energy & Utilities and Healthcare & Life Sciences. Our horizontal solutions in analytics are in the areas of Customer Analytics, Marketing Analytics, Supply Chain Analytics & Financial Strategy, Performance Management and Analytics.