Category Archives: SEO

  • Why are web analytics so important?

    Whether your website is a storefront, an informational site, or a mixture of both, web analytics is necessary to determine whether or not you’re hitting your objectives. Additionally, web analytics can be used for future development of your web strategy, so you can ensure a continuous improvement of the user experience on your website. Today’s […]

  • Definition of Keyword Search

    Keyword searching is a type of searching you are probably already familiar with. It is how you would typically search web search engines like Google. You think of words or phrases relevant to your topic and enter them in the search box. When searching the library catalog, your keywords and phrases are searched for in […]

  • What is Content Marketing?

    Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. It is not about advertising campaigns or short- and mid-term marketing strategies. It’s not the same as using content in a systematic way for search engine marketing, […]

  • Definition of Pay Per Click Advertising?

    PPC is a type of sponsored online advertising that is used on a wide range of websites. Search engines like Google and Bing allow businesses and individuals to buy listings in their search results. Most of the vendors, largest being Google and Yahoo, do not charge you until the visitor actually clicks to your site. […]

  • Why is PPC Important?

    Numerous sites are built but not several sites get significant traffic. It is a tough chore to get your site noticed, even if you are providing a valuable service. There is enough effort and cost that goes into Search Engine Optimization (SEO) and rightfully so. If you can dial up the magic combination that gets […]

  • A Beginners Tips for Web Analytics

    In this day and age, every small business should have a website. If you don’t have a website, check out our post on few superb suggestions that every small business website needs. Once you have a website in place, ensure you have a way to measure and track how your clients are interacting on your […]

  • How can you successfully collect and analyze data?

    Whether your evaluation includes formal or informal research procedures, you’ll still have to collect and analyze data, and there are some basic ways you can take to do so. The process of assigning meaning to the collected information and determining the conclusions, significance, and implications of the findings. The steps involved in data analysis are […]

  • What is Web Analytics?

    Web analytics is the procedure of analyzing the activities of visitors to a Web site. The use of Web analytics is said to enable a business to attract many visitors, retain or attract new customers for goods or services, or to enhance the dollar volume every customer spends.In any business, web analytics is a part […]