Digital Experiences

Overview

While the pace of business and the speed of content continue to accelerate, so does the demand to reach your audiences through a rich and robust online experience, through multiple channels and devices. CBL’s Digital Experience service is uniquely designed to help create, manage, simplify and integrate your processes to meet these demands by incorporating capabilities such as:

  1. Mobile Experiences
  2. Build engaging mobile experiences that display perfectly on smart phones, tablets or computers. Content and mobile applications can be dynamically rendered on any device, giving marketers more flexibility in creating engaging sites for users across all digital touch points.

  3. Analytics & Optimization
  4. Enhanced tagging, SEO capabilities and integration with CBL Enterprise Marketing solutions provide social listening and analysis tools as well as out of the box Web In-context analytics. You can easily measure performance, understand user needs and develop targeted campaigns.

  5. CBL has simplified the process of editing, publishing and managing Web content. Teams can incorporate rich media across both Web and mobile channels without having to rely on support from IT and create more targeted experiences for their customers

  6. Social Technologies
  7. Become more agile with the ability to conduct in-place, real-time Web page and channel delivery analysis on a company portal or on an external social networking site to quickly make insightful business decisions and determine the sentiment of customers and employees.

Organizations today strive to have consistent, integrated online experiences, across all channels – web, mobile, and social – for all stops on the buyer’s journey. But delivering integrated digital experiences that drive desired results can be extremely challenging.

Improved multichannel customer experience is the primary driver for increased deployment of Web Content Management systems

Great digital experiences start with content, content that helps you get found by prospects. Provide relevant, personalized experiences for visitors, as well as consistency across channels. Then, use tools to analyze and optimize your digital efforts, so you can rapidly adjust and deliver the results your organization expects.

CBL provides organizations with a best of breed toolset for delivering, measuring and optimizing integrated digital experiences that help you achieve your key web goals.