The Digital Marketing service is broadly divided in two segments as listed below….
Search Engine Optimisation
There is a high possibility you found us through a search engine. And the fact you are on this page is good enough to assume that search engine optimization or SEO is on your radar. Search engine optimisation connects a business with its customers…like nothing else does.
A majority of online consumers start their quest for a product or service through a search engine. Studies have also shown that users normally don’t click beyond the first three pages of search results; many don’t even go beyond the first page. Keeping that fact in mind, SEO can actually make (or break) an organisation’s prospects.
However, needless to say, each one of your competitor wants to optimize for those keywords/phrases that are so crucial for your company or brand. So you need a SEO partner who can help you outperform the others. Besides this, ensure that search engine spiders revisit the pages, understand how they are crawling the website, plug-in the right content management system, web crawler analysis, manual submissions and traffic and rank analytics. All this goes into achieving once simple goal – that when a prospective customer comes around looking, your product or service is prominently visible to her. Like the old Indian retail saying goes – Jo dikhta hai, wahi bikta hai! (Only what’s visible gets sold).
Creative Business Labs is one of the pioneers of SEO in India and perhaps the first Indian digital agency to introduce guaranteed search engine results to its clients many years ago. Today we manage SEO campaigns for some of the largest brands in the world.
Social Media Optimization
Get this – the consumer is in control. The audience is the music! They prefer soft, neutral and credible voices rather than aggressive advertising blare. And businesses need to change to meet the new reality of C2C marketing and brand-authoring.
Are you still thinking if you would want to take the plunge? If yes, guess what…ignoring social media does not make you invisible. Conversations, good or bad, will go on. And these conversations will define your brand, whether you like it or not. Well…if you want to engage in a conversation, then it has to be done respectfully and meaningfully…not just because it is fashionable, but because you care for your customer enough.
Creative Business Labs Solutions has in-house “conversationalists” who focus on being social instead of doingsocial. From Facebook campaigns to connecting your brand with your customers on your Twitter and Linkedin profiles; from developing Facebook applications to creating online communities, Creative Business Labs brings to the table experience in including your customer in your brand story. From analyzing the sentiment of the social media for your brand, creating a strategy, implementing it and following each conversation that is relevant to you, Creative Business Labs ensures that your brand gets a voice on all relevant social media platforms.
As someone rightly said, “We have embarked upon world’s largest cocktail party, and every issue imaginable is up for grabs”. So is your business ready to be a part of this conversation?