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  • What is Business Analytics?

    Business analytics (BA) is the practice of data visualization, such as data mining, pattern matching and methodical exploration of an organization’s data with emphasis on statistical analysis. Business analytics is used by companies committed to data-driven decision making. Business analytics is used to combination of skills, technologies, applications, evaluate organization-wide operations, and can be implemented […]

  • Definition of Pay Per Click Advertising?

    PPC is a type of sponsored online advertising that is used on a wide range of websites. Search engines like Google and Bing allow businesses and individuals to buy listings in their search results. Most of the vendors, largest being Google and Yahoo, do not charge you until the visitor actually clicks to your site. […]

  • Why is PPC Important?

    Numerous sites are built but not several sites get significant traffic. It is a tough chore to get your site noticed, even if you are providing a valuable service. There is enough effort and cost that goes into Search Engine Optimization (SEO) and rightfully so. If you can dial up the magic combination that gets […]

  • A Beginners Tips for Web Analytics

    In this day and age, every small business should have a website. If you don’t have a website, check out our post on few superb suggestions that every small business website needs. Once you have a website in place, ensure you have a way to measure and track how your clients are interacting on your […]