Social Collaboration


Social networking is transforming the way we communicate and collaborate. It’s everywhere, and it’s here to stay. Social media platforms such as Facebook, LinkedIn, and Twitter are now used by more than 66% of all adult online users.

Enterprise social networking brings the power of these social networks into the workplace. As the early movers begin to realize significant business value from enterprise social networking, those on the sidelines face the risk of being left behind.

Social Collaboration tools are transforming the way we exchange information in the workplace, and the technologies that we use to achieve this are constantly evolving to deliver greater benefits to users and businesses alike. The developments in online social collaboration are making it much easier to share information across teams and geographies to achieve our collective goals. And this is leading more and more firms to acknowledge that these tools are no longer just a ‘nice to have’, but a business necessity.

75% of businesses now recognise the need to utilise social collaboration tools in order to stay competitive and enable future growth. And there is rarely smoke without fire. So why are these companies now acknowledging the need for social collaboration tools?

A research, conducted among 5,000 IT professionals and end users of internally focused social media tools, found:

  • 37% of respondents said that the main barrier for not adopting enterprise social networking tools is a lack of support from senior management
  • 48% said that their company does not need social networking tools because it does not fit their corporate needs
  • 83% of respondents currently using social technologies said that they would want to use more in the future
  • 63% of respondents’ main reasons for wanting to adopt social networking tools is the ability to find information faster

Benefits Of Social Collaboration

Improve efficiencies

Collaboration has tangible benefits that can result in more money in your firm’s bank account. Using collaboration tools could raise efficiencies in your firm by up to 25% . By saving employee time and energy on everyday tasks such as managing email and tracking down internal information, collaboration tools allow your team to focus more time on billable tasks for your clients.

Stay competitive

With 75% of businesses now acknowledging that they will need to use social collaboration tools to ensure successful performance, you can’t afford to hide your head in the sand. Many businesses, including your competitors, will soon be implementing social technologies and will be developing new ways to interact with colleagues and with customers. By taking time to assess how you communicate and collaborate both internally and externally you can identify opportunities to integrate new collaboration tools that will help to keep in line –or better yet, ahead – of the competition.

Deliver full service offerings

Online collaboration tools can play a vital role in how you work with other businesses as well as your own offices in other regions. Online social collaboration tools will allow you, your client and your partner firm/s to share information and meet objectives on time to deliver a great service.

Stay agile through real time data

Ensuring your firm can work with agility is practically a pre-requisite to being profitable. Firms who can respond quickly to change can grow revenue, create happy clients and adapt to any challenge that could threaten profitability. Providing the appropriate collaborative environment to share information across your teams will ensure that you get the right information, at the right time, to make the right decisions.